Government entity based in middle east region who provides PRO services (VISA, License, Lease etc). ​

Challenges: The client struggled with gaining a comprehensive, micro-level understanding of their business operations and customer behaviours. This lack of granular insights left them unable to pinpoint areas needing improvement or to develop strategies for making the business more proactive. As a result, they were unable to effectively increase conversion rates or reduce customer churn, both of which were critical to their business growth and long-term success​

Solution:

• Netscribes, in collaboration with its partner, developed a comprehensive solution that integrates and maps data from various systems.​
• This integration provides the business with a 360-degree view of clients and operations, covering demographic, behavioral, transactional, financial, and capability attributes.​
• The solution focuses on enhancing the data platform through improved data processing and integration.​
• It leverages AI and machine learning models to predict outcomes and generate detailed dashboards.​
• These dashboards highlight key insights that correlate with lead conversion and customer churn, enabling more informed decision-making.​

Key Benefits of the Solution:

1. Provided comprehensive visibility to business stakeholders regarding their clients and staff.​
2. Enabled systems to become proactive by identifying risks and offering recommendations for mitigation, leading to a 3-5% improvement in lead conversion and reduction in customer churn.